How Cheney handled the PR over the shooting

"The way Bartlett describes the Cheney incident, it took forever to reach anyone with Cheney, and the White House aide discovered to his horror that the hunting party had already been strategizing for 24 hours. They planned to give the story to a Corpus Christi reporter, except that, it being the weekend, no one could find him.

"Bartlett finally reached the vice president and urgently presented another option: getting him on the phone with a national press pool to explain the entire incident in his own words ASAP. There was dead silence. Then, the vice president intoned he would handle it his way. Which Cheney did.

"And, not coincidentally, his hunting story is still the subject of talk show jokes."
LA Times

More on Monday.

Categories: cheney, media, pr