Texas town adopts corporate name
"Back in the 1950s, Hot Springs, N.M., was renamed Truth or Consequences, N.M., after a popular quiz show. During the dot-com boom of 2000, Halfway, Ore. agreed to become Half.com for one year.
"This week, Clark, Texas, morphed into DISH, Texas. Residents in Santa, Idaho, meanwhile, are weighing the pros and cons of changing to Secretsanta.com, Idaho.
"Across the nation, small communities are being courted by large corporations who say renaming a town provides a marketing buzz that can't be bought in television ads. Though some worry about corporate America's increasing influence in local government, most towns seem eager to accept."
Commercial Alert
Tagged: advertising, pr, public+relations, corporations, usa, media
Pip Wilson posted item above at 11:50 AM | Permalink
1 Comments:
Americans aren’t alone. In the ?rst quarter of 2000, New Zealand lingerie retailer Jenniferann.com renamed the the town of Pokeno. Of course, the stunt was not repeated. In a small country, it’s hard to play second-?ddle without accusations of being unoriginal.
Post a Comment
<< Home