BBC punks Wikipedia in marketing ploy?

"Someone has apparently abused collaborative reference site Wikipedia in a viral marketing campaign for a BBC online alternate [sic] reality game. Boing Boing readers ask whether the BBC (or someone acting on their behalf, like a promotional agency) is responsible. Here's the Wikipedia entry Link ...

"Reader Comment: Anonymous says,
"'I can't say who I am, but I do work at a company that uses Wikipedia as a key part of online marketing strategies. That includes planting of viral information in entries, modification of entries to point to new promotional sites or "leaks" embedded in entries to test diffusion of information. Wikipedia is just a more transparent version of Myspace as far as some companies are concerned. We love it (evil laugh).
On the other side, I love it from an academia/sociological standpoint, and I don't necessarily have a problem with it used as a viral marketing tool. After all, marketing is a form of information, with just a different end point in mind (consuming rather than learning).'"
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