What the hell is a Cultural Creative?

"What the hell is a Cultural Creative? According to this book, there are already 50 million Cultural Creativists in the US, many of whom may not know it yet. Are you one? But is this really a social movement, or just another manufactured demographic marketing term, like 'metrosexual'? Could CC give the left a language with which to discuss spirituality? or is this all just hype?"

es_de_bah at Metafilter