*Ø* Blogmanac | McDonald's foot in mouth


Young Catalan nationalists are indignant at the latest addition to McDonald's menu. The "El Cataluna" burger is, says Jovent Nord Catala, an example of the banalisation of Catalan culture. The spelling is Spanish and the fast food chain has branded the sauce as "Costa del Sol". The accompanying TV ad campaign shows Sevillians in traditional dress.

"This exotic campaign orchestrated by McDonald's in Paris shows how powerful the reductive instinct is," says Jovent Nord Catala's press release, "and how much it relies on cliches about folklore and the past." No one could be contacted at McDonalds' Paris offices on Friday, AFP reports.
Source

Last March, McDonald's introduced a new sandwich for its Arab customers via its Saudi franchise owner. The "McArabia" sandwich consists of flatbread, two pieces of grilled chicken, lettuce, onions, tomatoes and seasonings.

Sounds like a real regular Arabian lunch...