Thursday, June 22, 2006

How alcohol corps are changing the face of India

"The production of alcohol is a multi-billion dollar industry hungry for new markets.

"One of the industry's main targets are countries where most people don't drink.

"In the second part of the series, Nigel Wrench travels to India where drink is becoming part of an elite lifestyle.

"As he hears there's not only big money at stake, but cultural tradition too."
BBC

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