World turning its back on Brand America
"The US is increasingly viewed as a 'culture-free zone' inhabited by arrogant and unfriendly people, according to study of 25 countries' brand reputations.
"The findings, published online today, will add to concerns that anti-Americanism is hurting companies whose products are considered to be distinctly 'American'.
"The Anholt-GMI Nation Brands Index found that although US foreign policy remained a key driver of hostility, dissatisfaction with the world's sole superpower might run deeper ...
"Australia received the highest overall score, with respondents expressing 'an almost universal admiration of its people, landscapes and living and working environment', according to the report."
Source: FT.com
[Obviously the respondents have never visited an Australian working environment.]
"The findings, published online today, will add to concerns that anti-Americanism is hurting companies whose products are considered to be distinctly 'American'.
"The Anholt-GMI Nation Brands Index found that although US foreign policy remained a key driver of hostility, dissatisfaction with the world's sole superpower might run deeper ...
"Australia received the highest overall score, with respondents expressing 'an almost universal admiration of its people, landscapes and living and working environment', according to the report."
Source: FT.com
[Obviously the respondents have never visited an Australian working environment.]
Pip Wilson posted item above at 12:05 AM | Permalink
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