What role will web designers play in an RSS world?

"Right now the number of Internet users who subscribe to RSS feeds is tiny. Have no fear, it will rise dramatically in the years ahead. As I told Debbie Weil today, I think RSS is the second coming of the web. But what will web design look like on that fateful day when more people subscribe rather than browse sites? The final answer to this open question has huge implications not only for the design community, but for toolmakers like Adobe and advertisers too.

"According to a new study from Glamorgan University Business School in Wales men and women view web design as differently as Mars and Venus. If there's anything important to take away from this survey it's this - web design matters and it will continue to matter in an RSS world. But how will web designers differentiate their branded feeds if the aggregators are large and in charge?
Today way too much of a feed's style sheet is left up to the aggregator - and the user. That's not their fault. My understanding is that it's the RSS spec (correct me if I am wrong) ..."
Source: MicroPersuasion