Podcasting for Geezers?

"A survey from CLX, a company that polls via cellular phones and text messages, suggests that it's not young people driving the explosive growth of podcasting, but listeners 45 and over.

"According to CLX's survey of 8,000 Americans, podcasting is most popular with those over 45, with 21 per cent of those questioned listening to podcasts. This compares to just 13 per cent of 15 to 24-year olds.

"'The results of this poll show that companies can't just accept the conventional wisdom when trying to understand their markets,' said Dave Williams, chief executive of CLX.

"Based on the information currently available to Podcasting News, it's unclear whether the results highlight a real trend, a survey bias or the appeal of currently available podcasts."
Podcasting News