At last! A sensible chain email

Got the following tonight. I think it's a pretty sound idea, if you don't mix up your mother with your crystal meth dealer:

Following the disaster in London, there has been a groundswell of activity spearheaded by the Ambulance Service in London to provide more information to emergency responders with regard to involved victims. The Department of Public Safety at DFW Airport is confident this initiative greatly benefits the DFW Family.

The process is very simple and could greatly enhance the information gathering required in an emergency situation. The program is called "In case of Emergency (ICE)" campaign.

The idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency". In an emergency situation emergency responders and hospital staff will then be able to quickly look at your mobile phone and find out who your first contact should be and be able to contact them. The information remains private and in your control until it is needed.

It's so simple that everyone can do it. Please do. Email this to everybody in your address book, it won't take too many "forwards" before everybody will know about this, and it will become an international practice. For more than one contact name ICE1, ICE2, ICE3 etc. It really could help emergency services workers in doing their job.