My Year With Nike

"With school budget squeezes across the country, it can be hard to look a corporate gift horse in the mouth. But a fourth-grade teacher in Beaverton, Oregon, Nike's headquarters, does just that. After a year of exercise-oriented field trips to the Nike Campus, Rachel Cloues looks at the implications behind opening school doors to big business. Sure, the kids got cool gift bags and learned hip-hop dancing. But Nike learned the better lesson: How to establish early brand loyalty and get great PR. -- Hannah Lobel" http://adbusters.org/the_magazine/content/view/127/125/

Source: Utne