Down at Monterey

1967 The Monterey International Pop Festival began in the Monterey County Fairgrounds in Monterey, California, USA. The rock festival was planned by producer Lou Adler, John Phillips of The Mamas & the Papas, producer Alan Pariser, and publicist Derek Taylor; the festival board included members of The Beatles and The Beach Boys.

In three days 50,000 fans witnessed the first major appearances of Jimi Hendrix ( who was booked on the insistence of board member Paul McCartney), The Who and Janis Joplin. Also appearing were The Grateful Dead, Jefferson Airplane, Buffalo Springfield, Otis Redding, The Animals, Mamas and Papas, Brian Jones of the Rolling Stones, Country Joe and the Fish, Canned Heat, Steve Miller Band, Simon and Garfunkel, The Byrds, The Butterfield Blues Band, Al Kooper and Ravi Shankar.

Monterey was the first major rock festival in the world and became the model for future festivals, notably Woodstock ...